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sbr PDF archive   October 2008



 

Modeling Competitive Reaction Effects

Peter S. H. Leeflang pp. 322 - 358
 
 
 

Co-branding: The State of the Art

Bernd Helmig / Jan-Alexander Huber / Peter S. H. Leeflang pp. 359 - 377
 
 
 

A Corporate Governance Reform as a Natural Experiment for Incentive Contracts

Christian Bayer / Carsten Burhop pp. 378 - 399
 
 
 

Modeling Joint Purchases with a Multivariate MNL Approach

Yasemin Boztuğ / Lutz Hildebrandt pp. 400 - 422