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  April 2012



 

Is BEST Really Better? Internalization of Orders
in an Open Limit Order Book

Joachim Grammig / Erik Theissen pp. 82 - 100
 
 
 

Bonus Payments, Hierarchy Levels, and Tenure:
Theoretical Considerations and Empirical Evidence

Christian Grund / Matthias Kräkel pp. 101 - 124
 
 
 

Attitude-Based Versus Choice-Behavior-Based
Success of Brand Extensions

Alexander Rühle / Franziska Völckner / Henrik Sattler / Claudia Hatje pp. 125 - 140
 
 
 
 

Culture’s Impact on Customer Motivation to
Engage in Professional Service Enactments

Jan H. Schumann / Nancy V. Wünderlich / Marcus S. Zimmer pp. 141 - 165