January 2015

	What Drives Publication Productivity in German Business Faculties? Sönke Albers pp. 6 – 33

	Crocodile Marketing: An Experimental Investigation into the Effe cts of "Crocodile-Tear" Apologies on Patient Loyalty Intentions Martin Dietrich/Florian Drevs/Jörg Lindenmeier/Simone Renner/Ann-Kathrin Seemann/Dieter K. Tscheulin pp. 34 – 53

	Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades? Bernd Skiera/Oliver Hinz/Martin Spann pp. 54 – 72

	Price Elasticities for Hardcover and Paperback Fiction Books Christian Barrot/Jan U. Becker/Michel Clement/Dominik Papies pp. 73 – 91

	Does Chain Labeling Make Private Labels More Successful? Oliver Schnittka/Jan-Michael Becker/Karen Gedenk/Henrik Sattler/Isabel Victoria Villeda/Franziska Völckner pp. 92 – 113

	Drivers of B2B Brand Strength - Insights from an International Study Across Industries Eric M. Lennartz/Marc Fischer/Manfred Krafft/Kay Peters pp. 114 – 137

What Drives Publication Productivity in German Business Faculties?