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July 2002
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building
Harald J. van Heerde/Peter S. H. Leeflang/Dick R. Wittink
Withholding of Knowledge in Organizations
Matthias Kräkel
Capturing Customer Heterogeneity using a Finite Mixture PLS Approach
Carsten Hahn/Michael D. Johnson/Andreas Herrmann/Frank Huber
The Market Reaction to Stock Splits – Evidence from Germany
Christian Wulff
Book Review
A Comparative Analysis of Regulatory Strategies in Accounting and their Impact on Corporate Compliance,
Ebbers, Gabi
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